SMS Pricing Calculator
Select a destination country and credit bundle to see the live single-message cost.
Bundle Cost (inc VAT)
£13.50
Messages You Get
186 SMS
Credits per message
10.71 credits
Single message price (inc VAT)
7.23p
A longer message is sent in several parts and charged per part, so it costs more than the single-message price.
The figures above show the 2,000 credit bundle sending to the United Kingdom, including VAT. The full ladder for every bundle, with and without VAT, is set out further down this page and does not need the calculator.
What a UK text message costs, in pence
Text messages to UK mobiles cost 7.23p each including VAT on our 2,000 credit bundle, converted from the 10.71 credits a message uses at that bundle's credit rate, falling to 5.34p each on our 200,000 credit bundle. Prepay accounts are charged in credits from their credit balance; postpaid accounts are invoiced in GBP. A longer message is sent in several parts and charged per part. Bundle prices are in GBP. The column marked inc VAT is the price as sold. The column marked ex VAT is derived by dividing by 1.2.
| Bundle | Price inc VAT | Price ex VAT | Single-part messages in bundle | Per message inc VAT | Per message ex VAT |
|---|---|---|---|---|---|
| 2,000 credits | £13.50 | £11.25 | 186 | 7.23p | 6.02p |
| 5,000 credits | £33.00 | £27.50 | 466 | 7.07p | 5.89p |
| 10,000 credits | £64.00 | £53.33 | 933 | 6.85p | 5.71p |
| 20,000 credits | £120.00 | £100.00 | 1,867 | 6.43p | 5.36p |
| 50,000 credits | £280.00 | £233.33 | 4,668 | 6.00p | 5.00p |
| 75,000 credits | £399.00 | £332.50 | 7,002 | 5.70p | 4.75p |
| 100,000 credits | £499.00 | £415.83 | 9,337 | 5.34p | 4.45p |
| 200,000 credits | £998.00 | £831.67 | 18,674 | 5.34p | 4.45p |
Reviewed 7 November 2026. A single-part UK message is 10.71 credits on our coverage page, and a longer message is sent in several parts and charged per part, so a message that becomes three parts costs three times the single-message price. A single part carries 160 GSM or 70 Unicode characters, and 153 or 67 once a message is split. See the character set reference for the arithmetic behind that, and the UK rules page for what else has to be true before a UK message sends.
About the last two columns: on prepay, the per-message figure is the bundle price divided by the single-part messages the bundle buys, rounded to two decimal places. A credit count rarely divides into whole messages exactly, so whole messages multiplied by the per-message price will not add back to the bundle price to the penny. Usage is metered in credits, which a prepay account draws from its balance and a postpaid account has invoiced in GBP.
Pricing questions
How much does an SMS to the UK cost?
Text messages to UK mobiles cost 7.23p each including VAT on our 2,000 credit bundle (£13.50), converted from the 10.71 credits a message uses at that bundle's credit rate, and 5.34p each on our 200,000 credit bundle (£998.00). Prepay accounts are charged in credits from their credit balance; postpaid accounts are invoiced in GBP. Excluding VAT those are 6.02p and 4.45p. A longer message is sent in several parts and charged per part.
Is a long message charged once or per message?
A longer message is sent in several parts and charged per part. A message that splits into three parts is charged as three parts, at the same rate as a single-part message. A single part carries 160 characters of GSM text or 70 characters of Unicode, and 153 or 67 once a message is split, because each part carries a small header so the handset can reassemble it.
What is a credit and how many are in a bundle?
A credit is what a prepay account is charged in, drawn from its credit balance; a postpaid account is invoiced in GBP instead. One single-part message to a UK number uses 10.71 credits, so the 2,000 credit bundle buys about 186 single-part messages. Prepay bundles run from 2,000 to 200,000 credits.
Are the prices shown with or without VAT?
Both are shown. The bundle ladder is held in GBP including UK VAT at 20 percent, and the excluding VAT figures are derived by dividing by 1.2. Where VAT applies depends on the billing country given at checkout, not on the currency you browse in.
Why do the per-message figures not multiply back exactly to the bundle price?
Because one message costs a fraction of a credit count that rarely divides into the bundle exactly. On prepay, the per-message figure is the bundle price divided by the single-part messages the bundle buys, rounded to two decimal places. Usage is metered in credits: a prepay account draws them from its balance, and a postpaid account has the same usage invoiced in GBP. The figure to compare across bundles is the per-message price.