Coming in to effect from 2nd January 2014, Singapore have introduced a DNC Register (Do Not Call) which applies to all marketing communications to number included. In short, organisations may not send marketing SMS to an Singapore number on the list, unless the recipient has categorically given explicit consent (must be documented) to receive marketing messages.
How to comply:
- Check that the Singapore numbers being sent to are not enrolled with the DNC register.
OR
- Ensure you have documented explicit consent of the recipient to recevive marketing SMS from your organisation.
AND
- Ensure the message contains clear information indicating the organisation and contact details.
Message types
Full details are available regarding what messages are covered here.
Further information
The PDPA (Personal Data Protection Commission) has published guidelines to assist you with ensure compliance and implementation of the ACT:
ADVISORY GUIDELINES ON KEY CONCEPTS IN THE PERSONAL DATA
PROTECTION ACT
ADVISORY GUIDELINES ON THE PERSONAL DATA PROTECTION ACT FOR
SELECTED TOPICS
The above guides are advisory only, and further information and FAQ’s can be found from the PDPA here.
Important
This is a basic information summary guide only, you should take advice from the appropriate bodies in Singapore to ensure compliance and not solely rely on the information here.
Penalties can be high (up to SGD 1 million) for any organisation found to be in breach of the Act.