There are two main pieces of legislation covering the use of SMS in the UK, it is your responsibility to ensure you are compliant with all UK laws and those relevant in the country you are sending to.
For other countries it is your responsibility to ensure that you are compliant with the relevant local legislation which may differ from that indicated here.
Complying with this legislation is relatively straightforward, as long as you follow a few basic rules. Most of the legislation is around the use of SMS for advertising and concerns marketing consent - which is whether or not you have permission to contact an individual or organisation to promote your brand, goods or services.
Whether you are using SMS for marketing purposes, or just as part of your day-to-day service communications with your customers, staff and suppliers, there are still some general rules which you must abide by. These are common sense and will actually ensure your SMSs are more favourably received - after all what business wants waste money or annoy its customers, staff or suppliers ?
The Information Commissioner's Office is a great place to get more information and to ensure that you are correctly registered to process personal data and comply with marketing laws which apply SMS.
Information Commissioner's Office: http://www.ico.org.uk
Privacy and Electronic Communications (EC Directive) Regulations 2003
Data Protection Act 1998
Important Note - The information above is only a guide, and is only for the UK. The information does form not legal advice, clients and non-clients should seek their own legal advice and appropriate directions for the country where they are carrying out messaging activities.
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