From the 12th of March 2014, the Australian Privacy Principles (APPs) will replace the National Privacy Principles and Information Privacy Principles and will apply to organisations, and Australian Government (and Norfolk Island Government) agencies.
Detailed further information can be found here: http://www.oaic.gov.au/privacy/privacy-resources/privacy-fact-sheets/other/privacy-fact-sheet-17-australian-privacy-principles
Please take notice of the information and speak with suitable legal advisors to ensure that you are compliant with these regulations before they come in to effect.
It is very important that you, as the client of World Text ensures that compliance is met as you are classed as the ‘data collector’ that may be handling personal details of the recipients of your messages. World Text process the information submitted to our SMS platform and does not knowingly handle any personal information aside from the end users telephone number.