UK Reverse Billing

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UK Reverse Billing

Our Reverse Billing (premium SMS) service allows you to generate a revenue stream from incoming text messages. As long as you provide content for the phone to the customer (such as sports results, racing tips, dating services etc.) you can charge the customer for this service.

World-Text offers competitive pricing and out payments, we ensure that customers receive a high quality, reliable, mobile messaging service that generates profitable returns.

Text messages are sent to a short code (short telephone number usually 5 or 6 digits) and content is delivered back to the customer, when the content is delivered to the customer then their account is charged.

We provide two types of shortcode for Reverse Billing services, these are the shared shortcode service and the dedicated shortcode service service. Both of these services can be used with any other compatible World-Text service such as the Auto Responder.

UK Restrictions and Regulations

1. An Nevis Systems Customer Care Form (CCF) must be filled in and provided to Nevis Systems for all services prior to launch.
2. All services must comply with ICSTIS guidelines which can be found at www.icstis.org.uk
3. All chat and dating services require a Prior Permission certificate from ICSTIS. This can be obtained by sending in an application form via Nevis Systems that will be reviewed by the ICSTIS committee after 6-8 weeks.
4. Chat and dating services are not allowed on shared shortcodes.
5. All services must comply with Vodafone content restrictions.

Summary of ICSTIS Regulations

• All charges for sending or receiving the text messages/content should be clearly stated in all promotional material.
• Any instructional messages sent should not be charged.
• No misleading promotional material
• Promotion of a service must include full contact info. End user customer care number must be charged at national rate.
• The use of personal data and MSISDNS must comply with the Data Protection Act 1998 and Telecommunications (Data Protection & Privacy) Regulations1999.

Summary of Vodafone Content Restrictions

• Services such as ring tones, tips, postcard humour or anything rated below 18 are unrestricted, however any Wap URL must be white listed.
• Adult services such as page 3 type content, promotion of alcohol, betting or anything rated over 18 must be on a 69xxx, 89xxx code. Any wap URL must be identified and classified as adult.
• Any material which is in breach of current UK criminal law is not permitted.
• Gambling is seen as an adult service according to Vodafone content guideline therefore should be on a 69xxx or 89xxx code.

Summary of Chat/SMS Contact & Dating Service Regulations

• All promotional material must include pricing information, description of how to use the service, how to exit the service and full contact details. In any case it must be clear and in no way misleading.
• Age verification must be obtained in the form of dd/mm/yy stating that the end user is over 18
• A warning must be sent to the end user after every £10.00 spent, this must then be followed by a confirmation text from the end user stating that they want to continue with the service.
• All instructional messages are sent free of charge.

Special restrictions for 3 UK

• Ringtone services, monophonic and polyphonic or any goods or services other than goods or services which are delivered and consumed on the handset are not permitted.
• WAP-push services are not permitted. 3 users cannot access WAP-pages via their handset and hence cannot receive the service.
• All binary messages will be rejected by 3’s SMSC